DFL Starts Allocation at the End of November

Next Round in Rights Poker

The German Football League (DFL) is starting the allocation of the Bundesliga and 2nd Bundesliga media rights for the period 2025/26 to 2028/29 at the end of November, as announced by the DFL Presidium on Wednesday. The aim is to conclude the allocation process by the end of March 2023. The media rights will be marketed centrally by the DFL. The new contract period begins with the 2025/26 season.

Background

The current media rights contracts for the Bundesliga and 2nd Bundesliga run until the end of the 2024/25 season. The current rights holders are Sky, DAZN and Amazon Prime Video. The DFL is now starting the process of allocating the media rights for the subsequent period 2025/26 to 2028/29.

Procedure

The allocation process will be conducted in several stages. In a first step, the DFL will send out an invitation to tender to potential bidders. Interested parties will then have the opportunity to submit their offers. The DFL will then evaluate the offers and conduct negotiations with the bidders. The aim is to conclude the allocation process by the end of March 2023.

Outlook

The allocation of the media rights is of great importance for the DFL and the Bundesliga clubs. The media revenues are an important source of income for the clubs. The DFL is confident that it will be able to achieve a good result in the allocation process and that the Bundesliga will remain one of the most attractive football leagues in the world in the future.